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Apple Watch: from fashion fad to healthy success
Apple's product marketing masterclass
Nov 20, 2023
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Jack Cully
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Everything Everywhere: EE’s brand new strategy
The mobile network is trying to be more things. Will it pay off?
Oct 20, 2023
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Jack Cully
1
Changing Twitter’s name was Xtremely reckless
Musk had brand magic, and now he doesn't.
Oct 17, 2023
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Jack Cully
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If it ain’t Drake, don’t fix it
I have feelings about not-Drake
Apr 25, 2023
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Jack Cully
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Everything’s changing. Again.
We thought that everything had changed with the iPhone, cloud computing and a ubiquitous internet. And it had. Except, really, it hadn’t.
Jan 22, 2023
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Jack Cully
Sorry, the new McDonald’s ad is really good.
And is that... Ronald McDonald?
Jan 17, 2023
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Jack Cully
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Coming soon
This is Speci 🚀, a newsletter about technology, marketing and brand.
Nov 29, 2021
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Jack Cully
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